While it is difficult to define happiness, it is quite easy to recognize when we are happy or unhappy. And lots of people are very unhappy nowadays. Not merely unhappy, but profoundly, chronically unhappy. You hardly need scientific data to tell you that, but studies do confirm that Americans are the unhappiest they have been in 50 years (see here).
When we think about trends in America, we often jump back to the 1950’s for before-and-after contrasts and comparisons. Aside from some nostalgic allure, life in the 2020’s is objectively far better than it was in the 1950’s. At first glance we credit technology for improving our quality of life. But while technological advances have been stunning, those technologies have largely resulted in vastly greater levels of information and choice.
Today, thanks to information technologies, we have fast and easy access to fantastically more information than our grandparents did in the 1950’s. At the same time, that explosion of information, along with other social and technological changes, has dramatically expanded the range and number of choices both known to us and available to us.
Relatively scant information was knowable or even discoverable until relatively recently. You could not just look up anything and everything on the Internet. I have only recently discovered basic information that was effectively unknowable for most of my lifetime. Today there is very little that we cannot know, or at least get opinions about, with the few clicks of a mouse.
And amongst all that information, is information about our choices. Not only information making us aware of all our choices, but endless detail, advice, and opinions about those options to help us choose between them.
We may be desensitized to it, but today we enjoy vastly wider choices in foods, in clothing, in entertainment, in our hair color, in social media, an so on and on. We have immense choice not only in consumer goods, but in our life choices. We have far more choices to make about jobs and employers, where to live, where to visit, in our religious affiliation, our political allegiance, and most every aspect of our lives, large and small.
That was not true in the 1950’s. No comparison. You largely went to your local school, lived your entire life in your town of birth, got married to a classmate, had children, got a job at the local company where everyone else got a job, read your local paper each night after meat and potatoes, retired, and hosted holidays for your clan. That was pretty much all you knew and few of your life-paths could be called choices. Our biggest decisions were whether to smoke Marlboro or Camels.
So with both information and choice being so obviously fundamental to our personal and collective happiness, how can it be that we are so increasingly unhappy, both personally and collectively?
I propose that the reason is, in part, too much information about too many choices.
A little of most anything is almost always good but too much of most anything is almost always bad. While a little sunlight is needed to illuminate the darkness, and a little more may disinfect, but too much blinds and even burns. I submit that today we are unhappy, in large part, because we are drowning in information and paralyzed by choice. Further, the two of these in combination multiply and compound the problem.
Too much choice can make people crazy. Psychologist Barry Schwartz talked about the harmful consequences of too much choice in his book, “The Paradox of Choice.” Which product should I buy? Which path should I choose? What will that say about me? What if it’s not the best choice? What if I had chosen something else? What have I missed out on in life because of my choices? Why do I have to even choose? I want it all!
Today we are confronted daily by immeasurably more choices. But it isn’t just that we have choices, as if they were merely nice options. Rather, the only choice you don’t have is not to choose. You have to choose everything. And in making those choices, you are expected to read every review and scrutinize every detail of every choice, large or small. And after having chosen, you have to deal with all the scrutiny and second-guessing from yourself and others. Did I choose the best option? Maybe I should have chosen that other option.
When we are forced to make choices about practically everything, from trivial to life-defining, choice goes from being empowering to onerously debilitating. We are confronted by information and choice in every little thing we try to do. Do you want to make that burrito a supreme? Would you like that Jalapeno spicy? Would you care to round up for charity? It goes on and on in everything we do, both explicitly and implicitly.
It makes us want to scream, “I just want a damn burrito!”
This paradox of choice is exasperated by our abundance of information. Not only do we have to choose everything, but we are aware of every opposing argument, every bit of data, every opinion. Like choice, information about anything and everything is everywhere. And like choice, it isn’t merely there if we want it. Everyone seems determined, like it or not, to fully inform us about everything to ensure that we are happy.
It’s like that with all our plethora of choices and all the information that both informs and drowns us in opportunities taken and not taken. And at every possible opportunity, other people, amplified by the media and the Internet, are constantly informing us of our choices and demanding we become better informed and choose wisely so that we can become happier than we are. But don’t choose wrong!
The cumulative effect of all that information about all those choices is the opposite of what we might hope and expect. Untaken possibilities and choices can become untold sources of hesitation, angst, self-doubt, and regret.
Too much information creates unhappiness in other ways. How can anyone enjoy any entertainment choice today, or any activity at all, when they are confronted with a million voices all telling them they should like it or they should hate it or pick apart every little detail until the entire experience is just too laden with choice and information and flaws and criticisms to have any hope of just enjoying it.
Obviously I’m not suggesting reverting to the scant information and limited choices of the 1950’s. But I do want to point out that while information and choice in moderation are required for happiness, in excess they can and are making us very unhappy indeed.
In the 1950’s we had to actively seek out information and choice to become a fuller person. But today we have to actively insulate ourselves from too much information and too many choices if we are to remain sane and happy.
Start by just being aware of the negative effects of information and choice overload. Merely understanding their combined and cumulative effect can diminish it. Consciously pay a little less attention to extraneous information and try to fret less about your choices. Strive to find that sweet spot at which information and choice help you to become a happier person and a better citizen without succumbing under the debilitating weight of information and choice overload.