Like many, I opine quite a bit about the harms caused by social media. Let’s be clear; those harms are real and profound. But it would be wrong not to acknowledge all the good it does. Social media has many well-acknowledged benefits as related to social networking and support, I’d like to point out two less obvious benefits, namely as they relate to science and animals.

For some quick background, I always heard that people spend lots of time watching video clips online. I assumed they must be endlessly entertained by “guy gets hit in balls” videos. But my son sent me some links to clips on the “InterestingAsFuck” subreddit (see here). They were really engaging and gradually I started to watch them more and more. Now, my wife and I ravenously consume the clips daily and can’t ever seem to get enough.

The first great thing is how many of the video clips involve science. These clips tend to demonstrate science principles and phenomena in incredibly engaging and inspiring ways. Some are certainly presented by scientists, but most of the presentations feel accessible, home grown, like real magic that you could be doing too. I have to think that this tone and style of presenting science has a tremendously underappreciated benefit in advancing or at least popularizing science and innovation.

The second benefit of these videos is their effect on how we relate to animals. Throughout history, we have seen ourselves as separate and above animals. While we might acknowledge theoretically that we are animals too, we still view them as relatively primitive creatures. We have zoos that are intended to help us to appreciate animals, but while they offer some exposure and appreciation, they generally just make us feel like we are in a museum, watching uninteresting stuffed figures behind bars and glass required to keep us safely away from their dangerous animal natures.

But then we go to InterestingAsFuck, and we see video after video of animals relating to humans and other animals in compellingly “human” ways. We see animals playing, teasing, problem-solving, sad, fearful, happy, proud, generous, and yes, sometimes selfish and even vindictive. And not just dogs and cats. We see videos that focus on behaviors of and interactions with the full spectrum of animal life on our planet, from eagles to microbes. They all demonstrate profoundly “human” behaviors.

We see videos of animals helping other animals, even ones that are traditional enemies or prey. It is incredibly gratifying that humans are included in this. We see videos of humans helping animals and animals helping humans. In fact, we see almost entirely positive interactions between humans and our animal cousins.

You could visit a hundred zoos or spend your entire life on a farm, and not be exposed to the tiniest fraction of incredible animal interactions captured in these videos. But once you watch enough of them, I find it hard to imagine how people could not be changed by them. It is hard to imagine how, having seen so many extraordinary examples, one could continue to dismiss animal behavior as just “mimicking humans.”

I hope, perhaps I am naïve, but I hope that after exposure to positive social media like this, most people will come away understanding that humans did not just suddenly appear on Earth; that all of our behaviors and emotions evolved and can be seen in our animal cousins. Animals are more like little people, like toddlers on the evolutionary ladder. As such, they deserve far more respect and appreciation than has traditionally been afforded to them.

If you don’t agree, follow InterestingAsFuck for a while, and see if you can still continue to dismiss any due recognition of animal feelings and emotions as mere projection.

Perhaps, just perhaps, social media can inspire us to engage with science, and with the real world around us, in ways that documentaries, and safaris, and zoos, and college courses have never been able to achieve.