Great advertising works because the advertisers uncannily understand the psychological dynamics of the moment even before it is commonly recognized. Take for example the “Great Answer” series of Geico commercials. In these commercials, a person is put in an impossibly tough spot to which they reply that Geico can save you 15% or more on insurance. This is comically accepted by everyone as a “great answer.”
In “Objection,” faced with insurmountable evidence against him in a courtroom, a thief defends himself with the line (see here).
And in “Undercover Agent” an inept undercover agent avoids certain death at the hands of the mob using a similar line (see here).
Then in “He-Man vs Skeletor” the villain escapes amid gleeful laughter after delivering the punch line (see here).
Finally in “Meteor Crash,” when faced with the imminent destruction of the Earth, the General in charge proclaims that Geico is the answer (see here).
Silly as these are, I sometimes I feel like I’m living in a Geico commercial. When we watch news interviews, we essentially see an unending stream of farcical Geico commercials. The Geico advertising team gets this at some level. That’s why these commercials are not merely funny but they relate, they resonate, they ring true.
Except being subjected to an endless stream of Geico-esque answers to real, important questions that affect our lives and affect the planet is not funny.
When watching news interviews during the day, the nightly news shows, or shows like Meet the Press or Face the Nation over the weekend, the hosts try to ask meaningful and important questions. But the guests invariably reply with “Geico can save you 15% or more” type answers.
Host: Given all the incontrovertible evidence that your tax plan is designed only to benefit the rich, how can you justify it?
Paul Ryan: We are giving the middle class a huge tax cut.
Host: Every independent analysis concludes that your tax plan will explode the deficit which you claimed is the biggest threat to our nation. How do you respond?
Kevin McCarthy: We are giving the middle class a huge tax cut.
Host: You claim that by giving huge tax breaks to big business and ultra-rich individuals, your tax plan will create jobs and increase wages. Yet this promise has been made many times before and it has never proved true. Why should it work this time?
Sarah Sanders: We are giving the middle class a huge tax cut.
Some people would simply call this “good messaging.” But at some point, good messaging becomes formal or informal collusion in a campaign of misinformation. We are way past the point of innocent and healthy message discipline now. We are moving into carefully crafted propaganda territory.
Here’s the thing. If the person you are interviewing has no shame, no compunction about misrepresenting and “spinning” to absurd extremes, no trace of integrity with regard to facts or truth, then you really cannot and should not talk to them. It used to be that most politicians had some baseline of integrity and self-respect, some desire to be truthful, and some capacity to be embarrassed or ashamed. But no more. While this lack of intellectual and moral integrity has been growing for a long time, particularly on the Right, Donald Trump has normalized this to such an extreme that even the most disingenuous scripted politicians can rationalize they are being relatively forthright and reasoned.
Today we are confronted by immediate and immensely important threats like climate change, wealth inequality, automation, and guns. Yet just like the General in “The Meteor” commercial, even when faced by existential challenges, all that our politicians are willing to respond with is the equivalent of “Geico can save you 15% or more.”
My message to Chuck Todd, John Dickerson, and all the rest of you news interviewers is … just give up already. Your guests have just gotten too good at avoiding answering anything fully or honestly. You are wasting your time and our time. You won’t catch them in a candid moment or a self-contradiction any more. I appreciate that you cannot push harder than you do, so you should just focus on reporting facts and providing independent analysis. Yes, independent analysis may not rate as high as partisan vollyball matches in which canned messages get knocked back and forth. Nonpartisan analysts may not draw the audiences of big-name politicians and spokespersons who cackle like Skeletor as they deflect your questions. But at least you would be using that otherwise wasted airtime with real reporting with real value for the nation and the world.
Or you can just continue to serve as the straight-men and women for those “Geico will save you 15% or more” punch lines. Just know that we are not laughing.
On a political digression, Trump voters as well as politicians who do not denounce him are every bit as guilty of enabling, protecting, and promoting an unashamed pussy-grabber as those who rationalized that there was some greater good achieved by aiding and abetting Harvey Weinstein or Bill O’Reilly or that it would be improper of them to criticize their behaviors. No difference at all.
I am a proud card-carrying member of the NRA. My father and my grandfather were members of the National Raptor Association as well. My great-granddad owned several hawks and a falcon that he used for hunting back in the day so it is a matter of tradition in our family. My collection currently includes a goshawk, a kestrel, two owls, and a buzzard as well as several dozen other magnificent predatory birds.
I also own three velociraptors that descended directly from the line that were rescued from the destroyed Jurassic Park facility – the first one. These are the original birds of prey. Wingless, yes, but ancient raptors nevertheless. They are potentially dangerous but that is why it is so important that they be kept only by responsible owners like myself.
I spent the better part of 40 years working with data. As a scientific researcher and then as a software developer, my work was all about acquiring, managing, analyzing, and reporting data. That experience taught me lots of lessons. I shared many of those lessons by teaching database design and development at the college level and by writing books on the topic.
11:48 PM Personal Valet after being called into the Presidential Bedroom
Religious people hold a lot of beliefs that nonbelievers conclude are delusional (
There was no actual meeting. No normal business was conducted. No information was exchanged. It began unsurprisingly with Trump touting how he is the greatest President ever. His obscene self-aggrandizement was followed with each of his cabinet ministers taking their turn to genuflect at his feet and pour praises upon him in the most hyperbolic manner they could (
In the early 1990’s, a group called Queer Nation came up with the “We’re here! We’re queer! Get used to it!” chant. It was wildly successful and contributed greatly to the phenomenal success of the Gay Rights movement. That movement was so successful that other movements still look to it as the gold standard for both inspiration and strategy. Many of them have adapted and adopted the “We’re here!” slogan-as-a-strategy in form, in spirt, and in attitude.
With radical crazies infesting the government and with Trump running a for-profit White House, we can no longer accept the “Accept the things I cannot change…” platitude. We cannot accept the fact that Donald was elected President. This picture posted like subversive graffiti on a telephone pole near my house. It reflects the new, more engaged attitude. It reads “I am no longer accepting the things I cannot change. I am changing the things I cannot accept.”
It is obscenely immoral when Conservatives argue that healthcare is a privilege reserved only for the privileged few who deserve it, especially when the only criteria that determines whether the privileged few deserve healthcare is whether they happen to be rich enough to afford it. For Conservatives, wealth is the only measure of merit and the wealthy are the only ones meriting healthcare.
Are you old enough to have watched those wonderful old Spaghetti Westerns? The typical story went something like this…