I’m not a huge fan of private enterprise and I don’t hold much hope that for-profit ventures will save our planet. But if there is one single private product that I desperately want to see exceed expectations, it’s Zoox (see here), or at least something like it.
Zoox is a startup taxi-share service that was acquired by Amazon for roughly a billion dollars in 2020. Unlike other taxi-share ventures, Zoox will be totally automated. You summon a driverless Zoox vehicle using your smartphone, it pulls up, the doors slide open, you get in, and the Zoox takes you to your destination. Since no driver’s compartment is needed, Zoox is designing their vehicles completely from scratch to seat passengers. It looks a bit like one of those Ferris-wheel cabins with doors on each side and center-facing benches. The all-electric vehicles can transport you to your destination at expressway speeds up to 75 mph.
Why am I so enthusiastic about this venture?
It is unquestionable that private automobile ownership has been one of the key drivers of all the amazing progress and advancements we have made since the early 1900’s. But it is also unquestionable that private vehicles have brought with them terrible side-effects to our societies, our cities, our health, and our planet (see here). The simple truth is that traditional car ownership must change dramatically if we are to survive as a sustainable planetary civilization.
I know that the vision of Zoox in the short-term is simply to complete with traditional ride-share services like Uber and Lyft. But we need to carry this much, much farther. I want to see, like yesterday, a total shift away from private vehicle ownership to a near-total reliance on driverless shared-vehicles like Zoox. We need to get to a future where private vehicle ownership is simply too impractical, too expensive, and too inconvenient to continue.
Consider the benefits of doing away with private vehicle ownership…
- Driving will be far safer if we take human drivers and poorly maintained cars off the road.
- Automated cars can operate in the most energy-efficient manner.
- Computers are not subject to road-rage.
- Driverless vehicles can’t be used as weapons.
- Driverless, pool vehicles require far less police enforcement.
- Driverless vehicles would allow us to begin to redesign our spaces in a way that is more conducive to human quality of life rather than for automobiles.
- Sharing of pooled cars means far fewer cars sitting idle much of the day and more efficient resource utilization overall.
- Since too many folks feel compelled to alter their cars to make them as obnoxiously loud as possible, corporate-owned vehicles will be quieter and create a more pleasant environment for everyone.
- Frees people from insurance, maintenance, and liability risks and expenses.
- Without private vehicles people will “cruise” less for fun thereby saving fuel and creating less pollution and less congestion.
- Fewer cars overall means less space dedicated to public and private garages and more for cheaper and denser housing and business space.
- Driverless vehicles make new innovations like tunnels, vehicle conveyor belts, and other exciting transport solutions much more feasible and cost-effective.
Look, I know that these ideas are all heresy in a nation that is still in the throes of a century-long love affair with their cars. Heck, I love cars too. But the simple truth is that traditional car ownership, however we might tweak it, is not sustainable if we wish to survive as a planet. We have to make big changes and that means big sacrifices. If it means that I can no longer feel pride in my cool car, that I give up the joy of working on it, that I stop going cruising on Sunday afternoon, and that I wait a few minutes for my robo-car to arrive… that’s a small price to pay to save the planet.
I know that many will say that even if I’m totally right on all counts (and I am), people will no sooner give up their private automobiles than their guns and their Bibles. But to that I say, no, we can get there. And soon. All it takes is that we make shared, pooled, driverless vehicles so easy, enjoyable, cheap, and safe compared to private ownership that people would be idiots to own their own car. Or, if they are idiots, they can no longer afford to own a private vehicle.
And the other big reason this could actually happen is that in this one unique instance the self-interest of Amazon and other private companies aligns with the sensible and right solution for people and for the planet. This is one public-private partnership that our government should help in every way to make a reality.
Both of these vulnerabilities are at the mercy of us, the public. If we work individually but in sufficient numbers we can bring him to his knees like an army of ants swarming to bring down an elephant – the Trumpephant.
And here we are again. Now we have the Echo from Amazon. It is our new StarTAC flip-phone. Remember how the Enterprise computer spoke with Kirk wherever he happened to be? Echo is our own personal Enterprise computer. It is Tony Stark’s Jarvis – before getting incarnated as Vision. It is Gideon, the AI of the Waverider from Legends of Tomorrow. Well the start of Jarvis and Gideon at least. Most people don’t see it as anything more than a novelty. But today it’s already immensely useful. Tomorrow it’ll be as indispensable to our households as electricity.
figmentums 